Close to Distribution

The National 4-H Youth Advisory Committee survey to conduct preliminary research is almost ready! I should be receiving edits for the survey to conduct preliminary research about young alumni from Danelle Sabathier, Digital Strategy Senior Director for National 4-H, by Friday, January 19. She has been busy with traveling for work, so we appreciate the time she is able to dedicate to the committee’s efforts.

Kinetra Joseph, Vice President of Integrated Marketing for National 4-H Council, and I discussed via conference call additional final edits and our distribution plan to reach our target audience of 18-30.

These comments included…

• To further target our age group, we need to clarify who the survey is intended for in the introduction paragraph of the survey and when we distribute the link

• Group our questions into clearer categories…

• Understanding Social Media Behaviors

• Assessing Connection to National 4-H Council (Social, Database)

• Assessing Current Level of Engagement with 4-H (County, State, National Level)

• Assessing their Interest in a National 4-H Alumni Association

• Assessing their Interest in a National 4-H Alumni Event (e.g., Young Alumni Summit)

• Obtaining Feedback to Inform Young Alumni Marketing (e.g., emails, transition experience, social media, 4-H.org, etc.)

• Understanding their Experience with 4-H Fundraising Requests (locally or nationally)

• There are some questions that need to be edited and others that need to be removed

Once the survey goes live, we can expect about a month of advertising. The alumni acquisition cohort will be discussing a deadline to close the survey on our next conference call.

We will also be discussing on our call how to assign roles of analyzing the data gathered. The goal is to bring our analyzed data to the spring committee meeting, March 19-21, to present to each other. In my eyes, the easiest way to do this would be to assign categories to individuals to look for trends and commonalities. In addition, the data collected about fundraising would be analyzed by the fundraising cohort members and the alumni data would be analyzed by the alumni acquisition cohort members.